WHO ARE WE?

A 9 year old company fueled by the passion to develop and find world class cosmetic products. We are based in Malmö in Southern Sweden, but Scandinavia is our territory. We lead a network of 1,000 selected high class distributors across four countries that trust our judgment and guidance.

WHAT MAKES US DIFFERENT?

We focus on a small portfolio of selected cosmetic jewels.
We understand how consumer purchasing behavior has changed and how new brand concepts can grow along these changes.
We care.
We are a family company.
We only take on board products that can be part of our family values of trust, entrepreneurship and excellence.

OUR ACHIEVEMENTS

We introduced neuLash, neuBrow and neuHair in 2009 to the Scandinavian market and turned it over the past years into the shining star on the Scandinavian cosmetic scene.